From there, Aventura’s star rose, thanks to Santos’ theatrical antics onstage, coupled with his songs-veritable mini soap operas.įor millions who would’ve been hard pressed to pronounce the word “bachata,” much less identify the music, the genre became a household name. The group, signed to indie Premium Records, steadily gained a following, much of it in New York, before breaking out with the 2002 single “Obsession,” which became a surprise No. Now 30, Santos created Aventura more than a decade ago, crafting traditional bachata-the typical rhythm of the Dominican Republic known for its syncopated percussion and plucked guitar-but with traces of R&B, English, graphic lyrics and Santos’ high tenor. Latin Singer Romeo Santos Cast in ABC Comedy Or, as comedian George Lopez says in the intro skit that opens the album, “Romeo, you have the formula. Like most major successes in any market, he is an oddity, in every sense of the word. The issue is, of course, how do you replicate Santos? “It’s the perfect combo of having a super artist together with the power still wielded by a major label,” Sony Music Latin VP of marketing Paula Kaminsky says. Many are hoping this rollout will be the blueprint to reaching a new Latin fan and music buyer.
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Spots are running on both Spanish-language and mainstream TV channels, including ads during the Latin Grammy Awards telecast on Nov.
In the meantime, Walmart, which is releasing an exclusive version of the album, is doing massive TV promotion for the project. The “Promise” video, for example-which features Usher singing bachata in English-was pushed heavily on MTV and reached No. Latin but a joint effort between the label and RCA/Jive Records allows him to enjoy atypical dual promotion in both English and Spanish media. “He’s been able to do what other artists have been able to do-reach a dominant-English-speaking audience-only by singing in Spanish.” Latin president Ruben Leyva, who signed Santos. “Romeo has crossed over without singing in English,” says Sony U.S. Since the release of its video two weeks ago, sales of the track doubled, reaching 49,000 this week, according to Nielsen SoundScan.
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1 this week and also tops the Latin digital download chart. Current single “Promise,” featuring Usher, reaches No. 1 on Billboard’s Hot Latin Songs chart earlier this summer. “You,” the album’s first single, spent seven weeks at No. 8 release of his solo debut album, the bilingual/bicultural “Formula, Vol. Aventura has sold more than 1.7 million albums in the United States, including “The Last,” which was the top-selling Latin album of 2009 (according to Nielsen SoundScan). But as lead singer and lead composer of urban/bachata group Aventura, he has arguably been the most successful. In the Latin realm, Santos isn’t the first U.S.-born artist to attempt reaching a young, bilingual demographic. And although this is going to be a story told through a Dominican family, it exists in all cultures and all races. the second and third generation have much bigger goals and look at success in different ways. “So the idea is first generation versus second generation. right now who are 18 and under, 92% are born in the U.S.,” Santos’ manager Johnny Marines says. And that sits just fine with the growing contingency of producers, marketers, brands and record companies that want to reach that growing-but continuously elusive-younger, bilingual, bicultural, home-grown Latino who is fluent in English but keeps one foot firmly anchored in his or her roots, culture and language. Related Tags - Obsession - Karaoké Playback Instrumental - Rendu Célèbre Par Aventura, Obsession - Karaoké Playback Instrumental - Rendu Célèbre Par Aventura Song, Obsession - Karaoké Playback Instrumental - Rendu Célèbre Par Aventura MP3 Song, Obsession - Karaoké Playback Instrumental - Rendu Célèbre Par Aventura MP3, Download Obsession - Karaoké Playback Instrumental - Rendu Célèbre Par Aventura Song, Karaoke Playback Francais Obsession - Karaoké Playback Instrumental - Rendu Célèbre Par Aventura Song, Tubes 2005 Vol.But artist he is. This song is sung by Karaoke Playback Francais. Obsession - Karaoké Playback Instrumental - Rendu Célèbre Par Aventura song from the album Tubes 2005 Vol. Listen to Karaoke Playback Francais Obsession - Karaoké Playback Instrumental - Rendu Célèbre Par Aventura MP3 song. About Obsession - Karaoké Playback Instrumental - Rendu Célèbre Par Aventura Song
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